As the world’s oldest sporting goods manufacturer, Spalding’s reputation is built upon providing high quality sporting products for a wide range of sports. Spalding Worldwide Sports’ mission is to “be the world’s leading supplier of authentic sporting goods products, servicing the needs of sports participants of all skill levels.” Spalding has more than 60 licenses worldwide and uses licensing as a viable way to expand the product line. These products include such as items as: clothing, skis, bicycles, helmets, baseballs, basketballs, sports ropes, and badminton sets. Spalding provides the official balls for the Amateur Volleyball Association (AVA), the Women’s Professional Volleyball Association (WPVA), the California Beach Volleyball Association (CBVA), and the National Coaches Association of America (NCAA).